Lessons on the intersection of sales and AI (Issue 5)
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Welcome to the fifth installment of my TL;DR on the intersection of Sales and AI!
Every week we interview Sales Leaders, Individual Contributors (ICs), and SalesOps experts about Sales and AI. Since the field is emerging rapidly, I wanted to share my learnings with you.
Top things we heard from Sales Leaders
- Sales leaders want to build custom workflows using third party data like call transcripts or emails to track and notify sales team of customer churn potential.
- Sales Ops Leaders see value in sales methodologies like MEDDPICC, but updating MEDDPICC information is a struggle. AI can make it easier for sales teams by automating data entry.
- Sales Ops leaders see potential for AI to refine prospecting frameworks and internal documentation shared with sales team. AI can help in condensing and stylizing their guidelines to make it simple and engaging to their team.
Top things we heard from Individual Contributors
- ICs want to use AI to identify symptoms of challenges their product solves for specific personas. They then want to build a custom messaging sequence that targets these challenges in follow-up communication.
- IC's want to work alongside AI to reduce wasting time on false positive leads. Sharing custom keywords and knowledge graphs gathered through their experience with their AI will minimize clutter in their pipeline.
Interesting reads from the web:
- (Forbes) How AI Impact on Sales (5-10 Min read): A forward looking Forbes article on ways to leverage AI for sales.
- (Sales Hacker) AI For Sales (15-20 Min Read): A sweeping article, covering AI use cases, impact, and future potential.
Emerging AI sales tools:
- Lavender: Lavender is an AI Sales Tool to help salespeople write better emails faster.
- Descript: An AI Tool for call transcription and curation of written, audio, or filmed content.
Biggest questions we are thinking on right now:
- What tasks beyond data entry can AI automate for sales reps? Specifically, are there customer facing interactions we can let AI manage, such as follow up emails?
Are you also looking to use AI to change the economics of sales in your team? I would love to hear what you are thinking and help out if we can. Grab a time on our calendar. Don't be last on the AI train.
/Rasmus
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