Lessons on the intersection of sales and AI (Issue 6)
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Welcome to the sixth installment of my TL;DR on the intersection of Sales and AI!
Every week we interview Sales Leaders, Individual Contributors (ICs), and SalesOps experts about Sales and AI. Since the field is emerging rapidly, I wanted to share my learnings with you.
Top things we heard from Sales Leaders
- Sales leaders predict an influx of information that will potentially overwhelm their sales teams. They are turning to AI to simplify the process of inputting deal data and conversations into the CRM regardless of frequency or communication platform chosen by clients.
- Sales leaders are observing that customer service AI is delivering increasingly human-like experiences. They envision similar technology amplifying the reach and capabilities of their sales teams during prospecting and retention efforts.
Top things we heard from Individual Contributors
- Today, prospecting is frequently done manually internally or by outsourcing to third parties. ICs want AI to take care of these time-consuming and costly processes, and they are actively looking for impressive AI solutions to adopt.
- ICs want AI to help them sell to a wider client base, as it can become a universal translator. It will allow teams to write sales messages in English and automatically, yet appropriately, translate to any language for effective selling.
Interesting reads from the web:
- The Economic Potential of AI (McKinsey) (15-20 Min Read): An interesting article summarizing the industries and functions with greatest potential productivity gains from AI.
- What is ChatGPT Doing... (Stephen Wolfram) (20-30 Min read): A great primer on the large language model (LLMs) technology powering revolutionary AI products like ChatGPT.
Emerging AI sales tools:
- Warmer.ai: A new AI powered product for personalized cold emails that could sales team when prospecting new deals.
Biggest questions we are thinking on right now:
- What tasks beyond data entry can AI automate for sales reps? Specifically, are there customer facing interactions we can let AI manage, such as follow up emails?
Are you also looking to use AI to change the economics of sales in your team? I would love to hear what you are thinking and help out if we can. Grab a time on our calendar. Don't be last on the AI train.
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